Diageo sells two RTD brands
Bundaberg rum owner Diageo has agreed to offload two Australian ready-to-drink (RTD) brands, UDL and Ruski Lemon, to Vok Beverages.
Diageo Australia managing director Dan Hamilton said the decision to sell the brands “was not made lightly”.
He explained: “We believe it is the best way to preserve the legacy of these iconic brands and unlock future growth and innovation across Diageo’s broader portfolio.
“In Vok Beverages, we have a partner with the vision, values, and capability to take the brands forward with the passion and pride that have defined this Australian RTD pioneer since 1965.
“We know these fantastic brands will be in great hands with a company that has its own proud history stretching back over 150 years, with a proven track record of innovation, strategic investment, and brand building.”
South Australia-based and family-owned Vok Beverages produces brands such as Beenleigh Rum, Bickford’s, 23rd Street, Vale Brewing and Vok Liqueurs.
Ruksi Lemon is a vodka-based RTD packaged in a 275ml bottle with a 4.5% ABV, and UDL’s pre-mixed cocktails include flavours like Piña Colada, Mango Daiquiri and Blue Lagoon.
UDL was founded in 1965 and Diageo highlighted its strong brand loyalty in the importance of finding the right partner to take both brands forward.
Financial terms of the deal haven’t been disclosed and the two companies will work together to ensure a smooth transition and continued supply.
The sale is intended to be completed by 1 October 2025.
Vok Beverages managing director, Angelo Kotses, said: “Since 2002, Vok Beverages has been proudly crafting exceptional spirits, RTDs, beer, and wine from our local manufacturing facility in South Australia, building trusted brands with a passionate consumer following.
“We’re thrilled to be giving UDL and Ruski a bold new chapter, with exciting plans already underway to surprise, inspire, and delight both customers and consumers alike.”
Diageo is looking to save approximately US$625 milion over the next three years after what has been a ‘challenging’ 2025. Interim CEO Nik Jhangiani has said the disposing of “non-core, non-strategic” brands is “moving at pace”.
Diageo sold its Cacique rum brand to La Martiniquaise-Bardinet in January this year.
The London-headquartered firm delivered 1.7% organic sales growth in its preliminary full-year 2025 results.
The group has expanded its RTD portfolio in recent years, acquiring Loyal 9 Cocktails and Texan hard seltzer brand Lone River in 2021.
Diageo also produces RTDs under its spirits brands, including Crown Royal, Tanqueray and Ketel One.
Related news
'There will be some' job cuts, Diageo confirms
Full-year 2025 sales up for Diageo despite ‘challenging year’
