Nemiroff Vodka sponsors Wallabies rugby team
Ukrainian vodka brand Nemiroff has doubled down on its support for Rugby Australia by forming a multi-year partnership with the Wallabies national men’s team.
The three-year partnership follows last month’s announcement of Nemiroff as the official vodka partner of Australia’s national women’s rugby team, the Wallaroos.
The partnership is part of Nemiroff’s continued efforts to build brand equity and market penetration across key global territories.
Yuriy Sorochynskiy, CEO of Nemiroff, commented: “This partnership with the Wallabies marks an important milestone in Nemiroff’s global expansion strategy. Australia is a premium, high-potential market for us, and aligning with such a prestigious sporting institution allows us to deepen local relevance while reinforcing Nemiroff’s positioning as a bold, authentic, and world-class vodka brand.”
As the exclusive premium vodka partner of the Wallabies, Nemiroff will benefit from promotional opportunities, including prominent visibility across Rugby Australia’s digital platforms, in-stadium branding, and integrated social media campaigns.
The agreement also grants exclusive pouring rights at home test matches and major rugby events, which will be strategically implemented as part of a long-term rollout plan.
Additionally, the agreement includes access to matchday hospitality, ticketing, and player appearances.
Phil Waugh, CEO of Rugby Australia, said: “We’re excited to extend our relationship with Nemiroff as they join the Wallabies family. Their global standing, bold brand character, and passion for performance align perfectly with the Wallabies’ own identity.
“With a golden era ahead for Australian rugby, we look forward to delivering unforgettable experiences for our fans through this unique partnership.”
Wallabies joins Nemiroff’s expanding global sports portfolio, which includes four football clubs from the English Premier League: Aston Villa, West Ham United, Everton, and Fulham FC.
Earlier this year, Nemiroff was awarded the title of Supreme Brand Champion 2025.
In July, the brand displayed a 3D advert in support of Ukrainian boxer Oleksandr Usyk at Wembley Stadium in London.
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