CasAzar Tequila teams up with Miami Marlins
Tequila Stack-owned brand CasAzar has formed a multi-year deal with the Miami Marlins as the baseball team’s official ultra-premium Tequila partner.
Through the partnership, which made its debut on 1 August 2025, the Tequila brand’s joven, reposado, and añejo will be available to fans at the team’s home stadium, LoanDepot Park in Miami, Florida.
The multi-season agreement includes CasAzar’s availability at the PNC Club, premium suites, select in-seat service locations, and designated concourse bars during home games.
Robert Gelman, Miami Marlins’ vice-president and head of partnership development and strategy, said: “We’re thrilled to partner with CasAzar, a Mexican-crafted Tequila that embodies resilience and ambition – qualities that resonate deeply with our team and our fans.
“Bringing their exceptional Tequila to LoanDepot Park enhances the fan experience and celebrates the vibrant spirit of our community.”
The Marlins partnership marks the latest milestone for CasAzar as it expands distribution beyond Florida into key US markets.
Viviana Sierraalta-Ramirez, co-founder of CasAzar, stated: “The Miami Marlins reflect the CasAzar ethos. As a team full of vision and intent, they represent what’s possible when you create not just a team but a culture, one that proves its competitiveness today and holds even greater potential for tomorrow.
“As a brand born in South Florida, it felt right to grow from the community that believed in us first.”
CasAzar was launched in 2024 by Sierraalta-Ramirez and Max Ramirez, presented in a porcelain bottle, hand-painted with real gold and modelled after a stack of casino chips. The bottle is said to symbolise ‘the daily gamble of risk and reward’, underscoring the brand’s ‘bet on yourself’ philosophy.
Ramirez said: “At CasAzar Tequila, we believe success comes to those who bet on themselves. That mindset led us to leave corporate life and build something of our own from the ground up – and it’s the same spirit we look for in our partners.
“Baseball rewards discipline, patience, and risk-taking – values that mirror our own journey. You don’t win overnight; you win by showing up, staying consistent, and taking your shot when it counts.”
At The Tequila & Mezcal Masters 2025, CasAzar was awarded a Master and two Gold medals.
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