Sierra Tequila takes centre stage at Brighton Pride
Stock Spirits Group-owned Sierra Tequila will join the Brighton Pride celebration this weekend (2-3 August) as an official partner.
As the official Tequila partner of Brighton Pride 2025, Sierra drinks will feature on cocktail menus at various on-trade venues around the city, as well as at Preston Park and the Brighton Street Party.
Throughout the first weekend of August, Sierra Tequila will be available at select locations in three Pride colours: the signature red-labelled blanco, Tropical dressed in blue, and reposado sporting a golden-yellow sombrero.
The brand will also feature an exclusive Tequila listing at all participating bars, presented under a dedicated menu section. Festival-goers can enjoy Sierra Tequila at bars citywide, while VIP guests will have the opportunity to experience Margaritas, Palomas, and premium single servings paired with mixers.
Brighton Pride promotes diversity, inclusion, and education. The event aims to eliminate discrimination and support LGBTQ+ lives through visibility, solidarity, and celebration.
Following the event, the brand will continue to be served at the Concorde 2 music venue and nightclub.
Rob Curteis, managing director of The Drinks Company, Sierra’s UK distributor, said: “Sierra Tequila was created for good times. We wanted to celebrate the fun-loving, joyful and welcoming values that Brighton has to offer, making it the perfect setting for a Pride celebration.”
Sierra is one of the best-selling Tequilas in the UK, according to Nielsen data from May 2025.
Last month, the Tequila brand launched its ready-to-drink (RTD) Margarita cocktail cans at Lidl stores across the UK.
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