Avallen celebrates six years and World Bee Day
To celebrate its sixth anniversary and World Bee Day, Avallen Spirits has planned multiple bar activations, donations and education sessions.
World Bee Day takes place today (20 May).
The theme for World Bee Day this year is ‘Bee inspired by nature to nourish us all’.
Planet-positive Calvados brand Avallen has long championed the importance of pollinators to ensure the longevity of food systems and ecosystems.
To mark the occasion – and six years of the brand – Avallen Spirits has united bars from Manchester in the UK to Singapore, which will be offering bespoke cocktails, masterclasses and special menus centred on bees.
Avallen Spirits achieved B Corp certification in 2022 due to its social and environmental credentials.
In 2024, Avallen Spirits launched Avallen Solutions – a consultancy dedicated to fostering sustainability within the drinks and hospitality industries. It was founded by Stephanie Jordan-Balmforth and Tim Etherington-Judge, also the founders of Avallen Spirits.
The organisation hopes to support brands and on-trade businesses to minimise their environmental impact across areas such as carbon emissions, waste reduction, packaging and training.
In March this year, Avallen Calvados became available in Denmark after landing a deal with distribution firm Sprit & Co.
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