Avallen Calvados is certified B Corp
Calvados brand Avallen has become a certified B Corporation company due to its social and environmental credentials.
The B Corp certification is awarded to companies that meet high standards of social and environmental performance, transparency and accountability.
Avallen has been committed to being a sustainable, environmentally friendly brand since it launched in 2019.
Among the brand’s eco-friendly credentials that helped it secure the B Corp status were its impact-led production methods, use of three ingredients (apples, water and time) and eco-friendly packaging (recycled glass bottles and apple pulp labels).
The brand also strives to reduce inequality, lower levels of poverty, create a healthier environment, stronger communities, and high-quality jobs with ‘dignity and purpose’.
Tim Etherington-Judge, Avallen co-founder, commented: “Since the very first days of Avallen, becoming a B Corp was always part of our journey to becoming the world’s most planet-positive spirits brand.
“We could not be prouder to be buzzing into the new year by joining the incredible B Corp community, many of whom have been hugely inspirational to us.
“B Corps not only imagine a better way of doing business, but are actually showcasing to the world that positive impact and business go hand in hand.”
Etherington-Judge is also the founder of non-profit Healthy Hospo, which is seeking to raise £10,000 (US$13,600) via a Go Fund Me campaign to ensure the organisation’s survival.