DoorDash backs Margarita as Tequila booms
US delivery platform DoorDash has crowned the Margarita the 2025 drink of the summer, after orders nearly doubled for reposado Tequila at the start of the year.
The platform said the Margarita’s appeal as the season’s leading sip is about ‘going back to basics’.
According to DoorDash’s data from 1 January 1-14 April 2025, compared to the same timeframe in 2024, there’s been an uptick in orders for Tequila products, with surging increases for reposado (95%), gold Tequila (65%), añejo (60%) and even ready-to-drink (RTD) Tequila-based cocktails (55%).
The cocktail’s typical ingredients are also showing increased demand by DoorDash users with orders of limes up by 85%, jalapeños up by 80%, agave/syrup up by 100% and mixed seasoning blends – used to rim the glass – up by 125%.
Of the Margarita comeback, Cristen Milliner, DoorDash’s consumer trends expert explained: “As we head into summer, people are reaching for simple, familiar favourites that bring a sense of fun and nostalgia for a lighter time.
“This season is all about celebrating the classics we know and love, and the return of the Margarita proves that some traditions are timeless.”
According to CGA by NIQ, the Margarita is the most popular cocktail in the US – a position it has held since 2016.
Along with Margaritas, DoorDash also believes watermelon will play a big role in summer drinking as the ‘flavour of the moment’.
“We predict one flavour will rise to the top as the Marg twist to watch”, the platform said of the trending flavour.
DoorDash has an 89% year-on-year increase in watermelon orders for the first quarter of 2025 (1 January to 14 April).
The fruit’s seasonal freshness with simplicity that ‘delivers refreshing-but-indulgent experience that today’s drinkers crave’ was cited for its popularity.
DoorDash is headquartered in San Francisco and also operates in Canada, Australia and New Zealand, outside of its US base. The company moved into alcohol in September 2021 and its catalogue includes more than 100,000 alcoholic beverages.
In other recent news in the alcohol e-commerce space, Drizly workers are now able to claim back their lost tips from the defunct platform.
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