Gallo expands RTD range with Lucky One
Spirit of Gallo, the producer of hard seltzer brand High Noon, has created a line of vodka-based canned lemonades called Lucky One.
The ready-to-drink (RTD) non-carbonated vodka lemonade makes its debut in the US with four fruit-forward flavours at 4.5% ABV: Original, Peach, Blueberry, and Raspberry.
Offered in 355ml cans, each Lucky One Lemonade contains 100 calories, is gluten-free and made with no added sugar, artificial flavours, or high-fructose corn syrup.
Brandon Lieb, vice-president at Spirit of Gallo, said: “Hard lemonade is having a moment – and we saw an opportunity to bring something new to the table.
“With vodka lemonade on the rise and malt-based options losing steam, Lucky One Lemonade is our answer: a premium, spirits-based RTD that delivers on flavour, fun, and cultural relevance.”
For the launch, Spirit of Gallo partnered with Instagram ‘furfluencer’ pit bull Miss Peaches to support dog rescue organisations. Miss Peaches has pledged to raise US$1 million for the cause.
Lieb added: “Partnering with Miss Peaches brings even more heart to the brand, letting consumers enjoy summer with purpose.”
In addition, the brand has partnered with Lifeline Animal Project and Best Friends Animal Society as part of the ‘Our Pack Gives Back’ initiative, running through 1 September.
Lucky One Lemonade is available across the US in single-flavour four-packs with an MSRP of US$10.99 and variety eight-packs retailing for US$19.99.
Last month, Spirit of Gallo updated the visual identity of New Amsterdam Vodka.
Gallo’s RTD portfolio includes vodka-based High Noon, whiskey and vodka-based Fishers Island Lemonade (which it acquired in 2023), canned cocktail brands VMC Drinks and Salt Point, and bottled cocktail line Liqs (which Gallo purchased in 2021).
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