Le Philtre vodka sees exports grow in 2024
Organic French vodka Le Philtre experienced an 11% increase in export sales in 2024 and found duty free to be a particularly successful channel.
Launched in 2020, organic and eco-friendly Le Philtre wheat vodka has attracted consumers’ attention in more than 10 markets worldwide in just four years.
Last year, Le Philtre saw an 11% increase in export sales, attributed to the brand’s launch in Morocco and favourable results in duty free sectors across major French airports.
In autumn 2024, the brand partnered with wine and spirits distributor Glenscot in Morocco. Le Philtre has since secured listings with retailers Nicolas and Carrefour.
The vodka has also been featured in a dozen restaurants, hotels and bars in Marrakech, including Selman, Mandarin Oriental, Fellah Hotel, L’Endroit, Point Bar, L’Ô à la Bouche, and Manzil La Tortue.
On 20 April 2025, Le Philtre will join Glenscot at Fellah Hotel in Marrakech, offering guests tastings and sunny vibes accompanied by a DJ.
Le Philtre Vodka has also been gaining traction in the UK after forming an exclusive distribution partnership with Cask Liquid Marketing earlier this year.
The brand has secured listings in several high-end venues in London, including The Jones Family Kitchen in Belgravia, The Savoy, the Michelin-starred Brat in Shoreditch, and Soho Wine Club.
A representative of Cask Liquid Marketing commented: “Le Philtre organic vodka is already starting to turn heads on the London bar scene. Recent listings at Brat and The Jones Family Project are proving that the liquid quality and beautiful bottle design are delivering the perfect combination for success.”
This spring, the brand launched an international campaign, Spring Shooting, accompanied by a brand video, to boost its market visibility.
Presented in 100% recycled bottles in unique shades of green and blue, the vodka is available in two sizes: 700ml for RRP €49 (US$56) and 350ml for €29 (US$33). The latter can be paired with a recently launched capsule bags envisioned by Franco-American designer Delphine Delafon, retailing for €39.90 (US$45).
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