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Le Philtre names UK distributor
French vodka brand Le Philtre has partnered with Cask Liquid Marketing for exclusive distribution in the UK and appointed a new head of sales.
Le Philtre joins the London-based distributor’s brand portfolio, which includes Ocho Tequila, Cognac Merlet and Chartreuse in the UK, as part of its market expansion ambitions for the next two years.
Stuart Ekin, co-founder of Cask Liquid Marketing, commented: “Le Philtre Vodka embodies everything we look for in a brand: a great story, high quality, and sustainable values. We look forward to building on its success in the UK.”
Last year, Le Philtre experienced 11% growth in export sales, driven by the brand’s launch in Morocco and ‘good results’ in duty free across major French airports.
In addition to stable sales growth in France, the brand has established an international presence in more than 10 markets worldwide since its launch in 2020.
The organic French wheat vodka brand is presented in 100% recycled bottles in unique shades of green and blue, designed to encourage refilling and reuse.
At The Design & Packaging Masters 2024, the bottle was awarded with the competition’s top accolade – Best in Class.
The vodka also took home a Gold and a Silver medal at last year’s Vodka Masters blind tasting.
Strengthening the team
To support Le Philtre’s international expansion, the vodka brand has appointed Enguerrand Leonetti as its head of sales.
Leonetti has 12 years of experience in the wine and spirits industry, including positions at Hine Cognac and Schröder and Schÿler.
Leonetti commented: “I have always been drawn to the entrepreneurial adventure, but the opportunity to contribute to the development of a new brand is rare in an industry where brands are often centuries old. When the GM Camille Sebbag-Barjon called me to introduce me to Le Philtre, I didn’t hesitate for one second.
“I am joining a talented team that has created in just a few years an exceptional brand with a strong and unique identity, standing out in a market dominated by giants – with flair and without compromise.
“I am thrilled to bring my experience in navigating international markets and working alongside key players in the high-end wine and spirits sector. It will be tough, but we will do it.”
With the two strategic moves, Le Philtre Vodka aims to become a leader in the super-premium vodka market worldwide.
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