Crystal Head partners with Fortitude Drinks UK
Canadian vodka brand Crystal Head, co-founded by actor Dan Aykroyd, has signed an exclusive distribution deal with Fortitude Drinks UK.
Launched in 2008 by Ghostbusters star Ackroyd and artist John Alexander, Crystal Head Vodka has gained a dedicated following in more than 80 countries worldwide.
The brand debuted in the UK in 2012. By partnering with Fortitude Drinks, Crystal Head hopes to tap into the market’s ‘ever-growing’ potential.
Ed Penny, European sales director of Crystal Head Vodka, said: “After enjoying 10 years of success in the UK market, we are ready for a reinvigoration and fresh energy behind the brand. We’ve found the ideal partner in Fortitude Drinks, who we’re confident can take the brand to the next level.”
Fortitude Drinks aims to expand the availability of Crystal Head vodka in the UK’s best bars by working alongside existing retail partners and increasing its availability nationally through its established distribution network.
Nick England, managing director of Fortitude Drinks UK, commented: “As pioneering drinks distributors ourselves, Crystal Head perfectly complements our growing portfolio of super premium spirits. Crystal Head is a brand that commands attention, and we’re eager to help more people experience it in retail stores and bars across the country.”
Known for its skull-shaped bottle, Crystal Head Vodka has been credited as a pioneer in design and production techniques. The vodka contains no glycerol, citrus oils, or sugars and is filtered through more than 10,000 Herkimer diamonds. All Crystal Head vodkas are offered at 40% ABV.
The brand’s range includes three expressions: corn-based Crystal Head Original, which retails for £49.99 (US$64); wheat-based Aurora, which has an RRP of £59.99 (US$47); and Blue Weber agave-based vodka, Onyx, which retails for £79.99 (US$103).
The brand is also known for its limited edition bottlings, including the Paint Your Pride edition in 2023 and a collaborative bottle casing created in 2022 with British fashion designer Joshua Kane.
Since its launch in October 2024, Fortitude Drinks UK has quickly expanded its distribution portfolio with brands such as Pampero Rum and Kozak Vodka.
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