Three Cents expands presence in Asia
Premium mixer brand Three Cents has partnered with Proof & Company to expand its distribution to Singapore and Hong Kong.
The distribution agreement with Proof & Company will make Three Cents’ mixers available to the on-trade in Singapore and Hong Kong for the first time in early spring.
Three Cents will debut in the new markets with five of the brand’s bottled varieties: Pink Grapefruit Soda, Ginger Beer, Two Cents Plain Soda, Tonic Water and Fig Leaf Soda.
George Bagos, general manager and co-founder of Three Cents, said: “There is a thriving cocktail culture in both Singapore and Hong Kong, so we’re incredibly excited to bring our mixers to these important markets and expand our global footprint.
“Three Cents was created to equip bartenders around the world with premium sodas and tonics with innovative flavours that enable them to get creative, and this latest announcement marks another milestone in achieving that goal. We look forward to working alongside the Proof & Company team to make our mark in Singapore and Hong Kong.”
The announcement follows a period of significant growth for the brand, which is now available in more than 40 global markets.
Brandon Grusd, general manager at Proof & Company in Singapore, commented: “We’re excited to welcome Three Cents to the Proof & Company portfolio – a brand that aligns with our dedication to craft, quality, and innovation.
“Their bold, flavour-forward premium mixers will be a great addition to Singapore’s thriving bar scene, and we look forward to seeing them in the hands of the talented bartenders who continue to shape our industry.”
In addition to expanding its global footprint via new distribution deals, this year, Three Cents will also host a series of large-scale activations in key markets will act as the exclusive mixer partner at the Top 500 Bars and the World’s 50 Best Restaurants.
Hong Kong general manager Adrian Chung added: “The demand for high-quality mixers has never been greater, and Three Cents will bring an exciting new dimension to the premium cocktail experience in our markets.”
The Spirits Business recently explored the fluctuations of tonics and mixers, raising questions about the state of the category.
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