Sandrae Lawrence joins TOTCF board
Journalist and industry advocate Sandrae Lawrence has been appointed as a board member of the Tales of the Cocktail Foundation (TOTCF).
The addition of Lawrence to the board of directors is part of the foundation’s mission to educate, advance and support the global drinks industry.
Lawrence brings extensive expertise in spirits media, mentorship, and global cocktail culture to the board.
As a journalist, publisher, and advocate for the industry, her insights will be crucial in shaping the foundation’s programmes, driving key initiatives, and advancing its mission to elevate the global drinks community.
Lawrence said: “It’s an absolute honour and privilege to be on the board of the TOTCF, a foundation that genuinely exists to serve, strengthen, and support the global drinks community.
“I look forward to drawing on my insights from a journalist’s perspective to ascertain what bartenders, bar owners, and brands are looking for – particularly in the current climate – in order to continue the foundation’s mission to elevate the entire beverage industry.”
Lawrence added: “I have had the privilege of working across various industries, including fashion, music, photography and film, yet none have proven to be as inspiring, dynamic, fulfilling, or inclusive as the drinks industry. This is my opportunity to give back to an industry that has given me so much.”
Lawrence is also known as the editor, publisher, and co-founder of The Cocktail Lovers. Furthermore, she is a regular judge for national and international cocktail competitions, including Diageo World Class, Havana Club Cocktail Maestros, and Patrón Perfectionists.
Lawrence also serves as a mentor for the Equal Measures and OurWhisky Foundation programmes, is on the Ada Coleman Project advisory board, and was a founding advisor for the Pernod Ricard SIP Global advocacy programme.
Neal Bodenheimer, co-chair of the TOTCF board of directors, shared: “Sandrae Lawrence has had a remarkable influence on the global drinks industry through her work as a journalist and advocate. Her ability to tell the stories about our industry with authenticity and passion makes her an invaluable addition to the board, and I am confident that she will be a driving force as we shape the future of the foundation.”
Eileen Wayner, chief executive officer at TOTCF, added: “This transition marks an important milestone for the foundation as we continue to build a governance structure that reflects our mission and values.
“We welcome Sandrae Lawrence to the board, confident that her fresh perspectives and deep industry expertise will help guide our ongoing commitment to education, advancement, and support of the global drinks community. We’re confident that Sandrae’s addition to the board further strengthens our leadership model and ensures the continued growth and sustainability of the foundation.”
Earlier this year, Charlotte Voisey joined TOTCF as the foundation’s new executive director.
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