Celebrate Her creates drinks industry census
Drinks industry community Celebrate Her has teamed up with hospitality training platform Allara Global and consumer intelligence experts CGA by NIQ to create the inaugural Data Census Survey for the Drinks Industry.
The Data Census Survey for the Drinks Industry launched yesterday (25 February), and is the first of its kind. It aims to provide insight into the drinks industry and the people who work in it, from bartenders, managers and buyers to brand ambassadors, marketing executives and owners.
The survey delves into why people join the drinks industry and why they leave, what barriers they face, and what opportunities they enjoy.
Most importantly, the questions touch on subjects such as parenthood, diversity, inclusion, mental health, and safety.
Anna Sebastian, bar consultant and founder of Celebrate Her, said: “We are really excited to be partnering with CGA and Allara to make this happen. For a long time, we have felt there is a real gap in our knowledge about the people working within the drinks industry.
“While Celebrate Her is about championing women, this survey will allow us to gain invaluable insights into the drinks industry as a whole, information and data that we can then use to make positive changes for everyone.”
The team behind the survey says it is keen to engage as many respondents as possible and from all backgrounds, ethnicities, countries, ages, genders and areas of expertise in order to improve job roles, address key issues, and ensure more support for everyone working in the drinks industry. As such, the short 15-minute survey has been translated into French, Chinese and Spanish.
The link will be shared across the Celebrate Her network, as well as websites, WhatsApp groups and social media channels relevant to the industry.
Andrew Lewis, CEO of Allara Learning and Allara Global, added: “Hospitality has always been close to my heart; a passion that has defined my career. At Allara Global, we’re passionate about fostering a diverse and inclusive hospitality industry. We believe different perspectives drive innovation and enrich guest experiences. That’s why we’re proud to support Celebrate Her in its mission to champion women, create safe workplaces, and empower the next generation of hospitality leaders.”
The survey will run for six weeks, at which point the responses will be analysed by CGA’s expert team. The findings will be shared with industry media, leaders, and the wider drinks scene with the hope that establishments and brands will use them to influence basic employment practices, codes of practice, and attitudes in the workplace.
“We’re delighted to support Celebrate Her in their mission to champion women in the hospitality industry,” said Hannah Payne, consumer research director at CGA. “At CGA by NIQ, we are passionate about providing insights that drive positive change within the sector, and our expertise in hospitality research will contribute to the project by helping us to explore and address the experiences and needs of women in this vital sector.
“With a deep commitment to supporting inclusivity and innovation, we are proud to collaborate on this important initiative to create safer, more supportive spaces for women in hospitality worldwide.”
The Data Census Survey for the Drinks Industry is available to take here.
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