Sailor Jerry launches The Ride cocktail comp
Sailor Jerry has launched an online cocktail competition challenging entrants to create a serve inspired by the brand’s recent road trip, The Ride.
Bartenders must create a Sailor Jerry serve inspired by one of the teamsThe Ride kicked off on Saturday 2 July with a crew of riders, who went head to head to win a customised Harley-Davidson Street Bob and a trip to Norman Collins’ spiritual home, Hawaii.
The Originals took the top spot after competing in a series of challenges; from shark eating to tattooing and indoor skydiving to waxing.
Following on from The Ride, Sailor Jerry is now running an online cocktail competition on Facebook, challenging bartenders to create a Sailor Jerry serve inspired by one of the teams.
Brand ambassador for Sailor Jerry UK, EmmaLi Stenhouse, will narrow down the entries to five finalists per team.
Stenhouse said: “The Ride was such a blast last year, we decided to bring it back with a bang. The teams killed it on their adventures on the UK’s ultimate road trip, travelling more than 1,800 miles combined. This year we’re extending The Ride even further, opening up the competition to bartenders – I can’t wait to see the kickass serves they create.”
The winners will all be presented with a limited edition Sailor Jerry bar roll, complete with branded kit and a case of Sailor Jerry. All entries must be uploaded by midnight on the 14 September.
