Kåska secures €300,000 for low-ABV products
Helsinki-based producer Kåska has gained a €300,000 (US$326,000) investment to boost production of low-alcohol drinks due to an increase in demand.
Due to the funding round, the valuation of Kåska has reached €1.7 million (US$1.85m).
The company said that, due an increased interest in the low-and-no category according to IWSR data, it will be introducing multiple low-ABV products to the market this year.
Jasper Heino, a board member of investor Heino Group, commented: “There is a great growth in the low- and no-alcohol sector, and we think it’s great being one of the pioneers creating this category together with Kåska.
“The big manufacturers are also starting to wake up now, but Kåska has exceptional open-mindedness and innovative ways of working.
“As investors we strongly believe in the Kåska team, they have plenty of know-how and dedication. On top of their unique flair, Kåska has credibility in terms of being able to provide what they promise.”
The company recently launched two spirit concentrates for making low-alcoholic drinks. One product, Smål Boosted Aperitivo, is a bitter aperitivo concentrate, and is said to be the first of its kind in the global spirits market.
“The feedback has been very positive, there is clearly a demand for these kinds of products,” said founder Fred Karlsson.
“It’s great to be able to meet this demand by bringing new, even more imaginative products to the market.”
Kåska credited the increased interest in the low-and-no category to consumers being more focused on their wellbeing.
“The low-alcohol ‘spirits’ category is still very young and the future innovations are being made now,” explained Eetu Topo, founder and product development manager of Kåska.
“We want to keep our role as a pioneer in the category and with the new funding we are able to bring multiple new products in the market, that are completely going to reshape the way we see adult beverages.”
Last year, the brand secured €215,000 (US$256,000) in seed funding to increase its international availability
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