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Low-ABV brand Kåska Oy gains €215,000
Finnish low-alcohol ‘spirits’ maker Kåska Oy has secured €215,000 (US$256,000) in seed funding to increase its international availability.
Founded in Helsinki, Finland, in 2019 by friends Eetu Topo and Fred Karlsson, Kåska Oy raised the money from investors including creative agency Cheese Helsinki, wholesaler Tukku Heino, and manufacturing firm Nordic Premium Beverages.
Samuli Taponen, chairman of the board at Nordic Premium Beverages, said: “We see significant growth potential in the development and manufacture of low-alcohol products. We are very happy to be involved in building a new Finnish growth story.”
Kåska will use the funding to expand into international markets and grow the availability of its first product, 15% ABV Kåska Casual Spirit – which is currently available in Finland and Hong Kong.
With the new investment, Kåska plans to expand into at least two new markets in 2021, as well as launch new products and strengthen its design and brand expertise.
Topo said: “We see a clear emerging trend where alcohol is consumed in much smaller quantities; but this change has not really reached traditional spirits until now.
“With Kåska, our goal is to create products that make drinking low both easy and tasty. Now, with new investors and partners stepping on board, it’s exciting to be among the first companies to create change in the industry.”