Stoli launches ‘Extreme Cocktailing’ series

Vodka brand Stoli has created a series of “Extreme Cocktailling” videos as it steps up its #DrinkWhatYouWant campaign to counter “beer pressure” among men.

According to a recent Stoli survey, 74% of millennial men said they enjoyed flavoured cocktails, but 63% would avoid drinking them for fear of scrutiny from peers.

In response to this stigma surrounding cocktails and in support of its #DrinkWhatYouWant campaign, launched last month, the brand has partnered with extreme sports stars to release a series of ‘Extreme Cocktailling” YouTube videos.

Produced and directed by action sports stars Lukas and Jesse Huffman, the four-episode series can be viewed on YouTube now, with episode one below.