Bibendum hires spirits sales director

UK-based drinks distributor Bibendum has appointed Mukesh Kejriwal as sales director for spirits.

Bibendum, which was acquired by C&C Group earlier this year, has hired a new sales director

Kejriwal will join Bibendum on 16 January 2019. He previously worked at Venus Wine & Spirits for 18 years where he held the role of national sales director for the on-trade for 10 years.

Michael Saunders, Bibendum CEO, said: “We are absolutely delighted that Mukesh is joining the team. His deep knowledge of spirits, combined with unparalleled understanding of the market and relationship with key spirits suppliers, will allow Bibendum to significantly broaden our reach into the premium spirits category, especially within London.

“Bibendum’s future within the C&C family gives us the long-term stability that will allow us to give customers an ever better range and support from a top quality team. Mukesh significantly enhances this. He joins at a very exciting time.”

Kejriwal added: “Having watched Bibendum for many years, it is exciting to be joining Michael and the team under the recent new ownership of C&C.

“I hope to help Bibendum achieve ambitious goals with their spirits business and develop sales to top hotels and restaurants within London and the UK.”

Following the collapse of Conviviality, Magners Cider maker C&C Group acquired on-trade distributors Bibendum and Matthew Clark earlier this year.