Absolut advocates gay rights with Colour bottle

Absolut Vodka has launched a limited edition bottle design featuring the colours of the original gay pride flag exclusively with UK retailer Harvey Nichols.

Absolut Colour, featuring the colours of the original gay pride flag, is now available at Harvey Nichols

The Absolut Colour bottle has been launched to “support the rights of proud people around the world” and also features a message on the front of the bottle.

It reads: “We are proud to believe in equality. We believe that the world needs to change. Change so that each and every individual can be proud, and decide for themselves who they belong with, live with and love.

“Since 1979, Absolut has been supporting the rights of proud people around the world. We will never stop.”

Absolut Colour is now available from Harvey Nichols stores nationwide at an RRP of £23.00.

“We are thrilled to be working with Absolut Vodka again on another of their stylish and colouful launches,” said Marion Carpentier, group food and hospitalty director at Harvey Nichols.

“This artistic expression not only complements our portfolio of boutique and premium spirits, but also our reputation for delivering the best in luxury hospitality and retail.”

A number of vodka brands have been launched to advocate gay rights in recent years , including Equality Vodka and Halsted Vodka.