News
Cognac/ Brandy Brand Champions 2013
COGNAC BRAND CHAMPION: REMY MARTIN
Of the big four Cognac houses, Rémy Martin was the only one to manage double-digit growth in 2012 and is on track to overtake Martell next year. Over 60% of sales are in Asia Pacific led by China – the world’s biggest value market.
Rémy has expanded distribution throughout China and broadened its appeal to a younger crowd with its Centaure Cognac and limited-edition VSOP. It has also made concerted efforts to breathe new life into the Japanese market. Closer to home parent company Rémy Cointreau bought family-owned Larsen calling it “one of the last independent producers of AOC Cognac, of a significant size”.
| COGNAC | ||||||||
| BRAND | OWNER | CATEGORY | 2008 | 2009 | 2010 | 2011 | 2012 | % +/- |
|---|---|---|---|---|---|---|---|---|
| Hennessy | LVMH | Cognac | 4.8 | 4.2 | 4.7 | 4.9 | 5.2 | 6% |
| Martell | Pernod Ricard | Cognac | 1.5 | 1.5 | 1.8 | 1.9 | 2 | 5% |
| Remy Martin | Remy Cointreau | Cognac | 1.9 | 1.6 | 1.6 | 1.7 | 1.9 | 12% |
| Courvoisier | Beam | Cognac | 1.2 | 1 | 1.2 | 1.3 | 1.4 | 8% |
| BRANDY | |||||||
| BRAND | OWNER | 2008 | 2009 | 2010 | 2011 | 2012 | % +/- |
|---|---|---|---|---|---|---|---|
| McDowell’s No.1 | United Spirits | 7.5 | 9.2 | 11.5 | 11.7 | 10.9 | -7% |
| Mansion House | Tilaknagar | – | – | 5.4 | 4.8 | 5.3 | 10% |
| Honey Bee | United Spirits | 2.8 | 3.6 | 4.4 | 4.8 | 5 | 4% |
| Dreher | Gruppo Campari | 3.6 | 3.5 | 3.5 | 3.6 | 3.3 | -8% |
| Old Admiral | Radico Khaitan | 1.8 | 2.7 | 3 | 3.2 | 3.5 | 9% |
| McDowell’s VSOP | United Spirits | – | – | 0.6 | 1.4 | 1.9 | 36% |
| Christian Brothers | Heaven Hill | 1.2 | 1.2 | 1.2 | 1.2 | 1.1 | -8% |
