Gin Brand Champions 2013

8th July, 2013 by SB Staff Writer

GIN BRAND CHAMPION: BOMBAY SAPPHIRE

Bombay Sapphire light up gift pack

Bombay Sapphire’s new travel retail gift pack lights up when picked uplifted off the shelf

In 2012 Bombay Sapphire gently slipped past Beefeater to become the second best-selling international gin. This was the brand, more than any other, that helped rejuvenate the category 20 years ago.

With its striking blue glass bottle, it’s the most distinctive gin brand and according to gin expert Geraldine Coates, was the first to really talk about flavour and botanicals.

Total gin sales may be flat and predicted to shrink slightly, but this ignores the growth in premium brands like Bombay and the buzz around boutique gins. In 2012 owners Bacardi announced plans to transfer production from G&J Greenall and give the brand a home of its own.

By the end of this year it will be distilled in a purpose-built distillery in the south of England at Laverstoke in Hampshire.

The other milestone achievement of 2012 was seizing poll position in travel retail from Gordon’s.

 

GIN – INTERNATIONAL BRANDS
BRAND OWNER 2008 2009 2010 2011 2012 % +/-
Gordon’s Diageo 4.3 4.2 4.3 4.3 3.9 -9%
Bombay Bacardi 2 2 2.2 2.3 2.6 13%
Beefeater Pernod Ricard 2.4 2.2 2.3 2.4 2.5 4%
Tanqueray Diageo 2 2 2 2.1 2.1 0%

 

GIN – REGIONAL BRANDS
BRAND OWNER CATEGORY 2008 2009 2010 2011 2012 % +/-
Seagram’s Pernod Ricard Gin 3.4 3 2.9 2.8 2.9 4%
Carew’s Dry United Spirits Gin  – 0.7 0.8 1.1 1.2 9%

 

SEE OTHER CATEGORIES
GIN COGNAC / BRANDY LIQUEURS
SCOTCH WHISKY WORLD WHISKIES RUM
TEQUILA VODKA INDIAN WHISKY
SPECIALITIES

 

Leave a Reply

If that's interesting, how about these?

Benromach launches 42yo single malt in UK

Gordon & MacPhail has launched a limited edition bottling of its Benromach more...

Historic Welsh whisky bottles fetch £14.5k

Two bottles of Welsh whisky that date back more than 100 years have smashed more...

Macallan unveils Rare Cask Black MOP edition

Edrington Global Travel Retail (GTR) has released a Macallan Rare Cask Black more...

Royal Salute marks banquet with limited edition

Pernod Ricard-owned Scotch whisky Royal Salute has launched the first in a new more...

Court denies Campari trademark appeal

The Wild Geese Irish Whiskey is set to launch in Australia after Wild Turkey more...

Edinburgh Gin secures World Duty Free listing

Dufry-owned travel retailer World Duty Free has listed Ian Macleod more...

Dewar’s brings 12 aged Scotches to Schiphol

Bacardi Global Travel Retail is running its John Dewar & Sons Fine Whisky more...

Grey Goose shines at Suvarnabhumi Airport

Bacardi Global Travel Retail (GTR) has brought the spirit of Christmas to more...

Global Spirits to grow US with MS Walker

Privately-held US drinks firm Global Spirits has appointed MS Walker as its New more...

Travel retail in focus: Rum

As rum brands large and small continue to push for premiumisation, SB questions more...

Buckley joins Irish Distillers leadership team

Brendan Buckley has been promoted to the role of strategy, innovation and more...

Gordon & MacPhail unveils £10.5k whisky range

Gordon & MacPhail has launched a collection of six “rare” single malt more...

Diageo ‘stronger’ than Pernod ‘on most counts’

Credit rating agency Moody’s has issued a report that claims Diageo has a more...

Bacardi names new communications head

Bacardi has appointed KC Kavanagh as its new senior vice president and global more...

William Grant 'plans for 20, 30, 40 years'

William Grant & Sons' Kirsten Grant Meikle tells The Spirits Business about her more...

Pernod sells Domecq brandies

As part of Pernod Ricard’s strategy to focus on its priority brands, the firm more...

Air India ‘rations’ airport lounge alcohol

State-owned flag carrier Air India has introduced strict limits to the amount more...

Vinexpo team gears up for 2017

The team behind international wine and spirits exhibition Vinexpo has announced more...

Havana Club twist as Trump hints at Cuba freeze

The Havana Club trademark battle between Pernod Ricard and Bacardi Limited more...

Knob Creek gets GTR gift focus

Beam Suntory Global Travel Retail (GTR) has released a travel retail gift box more...