Gin Brand Champions 2013

8th July, 2013 by SB Staff Writer


Bombay Sapphire light up gift pack

Bombay Sapphire’s new travel retail gift pack lights up when picked uplifted off the shelf

In 2012 Bombay Sapphire gently slipped past Beefeater to become the second best-selling international gin. This was the brand, more than any other, that helped rejuvenate the category 20 years ago.

With its striking blue glass bottle, it’s the most distinctive gin brand and according to gin expert Geraldine Coates, was the first to really talk about flavour and botanicals.

Total gin sales may be flat and predicted to shrink slightly, but this ignores the growth in premium brands like Bombay and the buzz around boutique gins. In 2012 owners Bacardi announced plans to transfer production from G&J Greenall and give the brand a home of its own.

By the end of this year it will be distilled in a purpose-built distillery in the south of England at Laverstoke in Hampshire.

The other milestone achievement of 2012 was seizing poll position in travel retail from Gordon’s.


BRAND OWNER 2008 2009 2010 2011 2012 % +/-
Gordon’s Diageo 4.3 4.2 4.3 4.3 3.9 -9%
Bombay Bacardi 2 2 2.2 2.3 2.6 13%
Beefeater Pernod Ricard 2.4 2.2 2.3 2.4 2.5 4%
Tanqueray Diageo 2 2 2 2.1 2.1 0%


BRAND OWNER CATEGORY 2008 2009 2010 2011 2012 % +/-
Seagram’s Pernod Ricard Gin 3.4 3 2.9 2.8 2.9 4%
Carew’s Dry United Spirits Gin  – 0.7 0.8 1.1 1.2 9%




Leave a Reply

If that's interesting, how about these?

Tales of the Cocktail in pictures: Part 2

From dwarves, gorillas and miniature ponies to the glittering Spirited Awards more...

Australians swap vodka for gin, research shows

Gin has experienced rapid growth in Australia over the past five years and is more...

Arbikie unveils Scotland's first single estate gin

Arbikie Highland Estate, producer of Scotland’s "first" potato vodka, has more...

Bacardi marks 20 years of flavours with Tangerine bottling

Bacardi has introduced a Tangerine variant to its flavoured rum range as the more...

Diageo probed by SEC for US shipments

Diageo has come under the scrutiny of the US Securities and Exchange Commission more...

Bacardi and Heinemann partner for single estate rum experience

Bacardi has teamed up with Gebr. Heinemann to present Single Cane Estate Rums, more...

Pernod shakes up board as Asia TR chief leaves

Pernod Ricard has reshuffled its executive board as Con Constandis steps down more...

Diageo terminates Heineken JV in South Africa

Diageo has terminated its joint venture with Heineken and Namibia Breweries in more...

United Spirits reports Q1 sales growth

United Spirits has reported a net profit of Rs 19.92 crore for the first more...

Diageo and Cruzan Rum face black mould lawsuit

Diageo and Cruzan Rum could be hit with a violation order over allegations more...

The Spirits Business welcomes new editor

The Spirits Business magazine is pleased to announce the appointment of more...

New spirits products target 'metrosexuals'

Spirits brands are launching products that appeal to “metrosexual more...

Alcohol is next plain packaging target, warns Australian lawyer

Australian regulators could introduce graphic warning labels on alcoholic more...

Brown-Forman unveils UK vision for American whiskey

Brown-Forman has unveiled a new vision for American whiskey, outlining the more...

G&T beats Pimm's as UK favourite summer sip

Gin and tonic has beaten Pimm's as the UK’s favourite spirit-based drink this more...

Caribbean rum range launches in Barbados TR

Concept store The Caribbean Rum Collection has been launched in Grantly Adams more...

Indonesia slaps 150% import tax on spirits

The Indonesian Finance Ministry has increased import duties on spirits to 150% more...

Rémy Cointreau reports mixed Q1 performance

Rémy Cointreau generated sales of €223.3 million for the first quarter of more...

Dead Rabbit named World's Best Bar by TOTC

New York’s The Dead Rabbit has been named World’s Best Bar at the ninth more...

Berry Bros launches new NAS Glenrothes vintage

Berry Bros. & Rudd has launched a new no-age-statement Vintage Reserve more...