Gin Brand Champions 2013

8th July, 2013 by SB Staff Writer

GIN BRAND CHAMPION: BOMBAY SAPPHIRE

Bombay Sapphire light up gift pack

Bombay Sapphire’s new travel retail gift pack lights up when picked uplifted off the shelf

In 2012 Bombay Sapphire gently slipped past Beefeater to become the second best-selling international gin. This was the brand, more than any other, that helped rejuvenate the category 20 years ago.

With its striking blue glass bottle, it’s the most distinctive gin brand and according to gin expert Geraldine Coates, was the first to really talk about flavour and botanicals.

Total gin sales may be flat and predicted to shrink slightly, but this ignores the growth in premium brands like Bombay and the buzz around boutique gins. In 2012 owners Bacardi announced plans to transfer production from G&J Greenall and give the brand a home of its own.

By the end of this year it will be distilled in a purpose-built distillery in the south of England at Laverstoke in Hampshire.

The other milestone achievement of 2012 was seizing poll position in travel retail from Gordon’s.

 

GIN – INTERNATIONAL BRANDS
BRAND OWNER 2008 2009 2010 2011 2012 % +/-
Gordon’s Diageo 4.3 4.2 4.3 4.3 3.9 -9%
Bombay Bacardi 2 2 2.2 2.3 2.6 13%
Beefeater Pernod Ricard 2.4 2.2 2.3 2.4 2.5 4%
Tanqueray Diageo 2 2 2 2.1 2.1 0%

 

GIN – REGIONAL BRANDS
BRAND OWNER CATEGORY 2008 2009 2010 2011 2012 % +/-
Seagram’s Pernod Ricard Gin 3.4 3 2.9 2.8 2.9 4%
Carew’s Dry United Spirits Gin  – 0.7 0.8 1.1 1.2 9%

 

SEE OTHER CATEGORIES
GIN COGNAC / BRANDY LIQUEURS
SCOTCH WHISKY WORLD WHISKIES RUM
TEQUILA VODKA INDIAN WHISKY
SPECIALITIES

 

Leave a Reply

If that's interesting, how about these?

Royal Dragon Vodka to grow GTR presence

Royal Dragon Vodka has announced a partnership with Gebr. Heinemann as part of more...

Hong Kong's Ching wins Beefeater MIXLDN 6

Hong Kong bartender Timothy Ching has been crowned winner of the sixth annual more...

Our/Vodka inks Berlin distribution deal with GDP

Our/Berlin, the first distillery in Pernod Ricard’s ‘glocal’ network more...

Pernod Ricard eyes further acquisitions

Following Pernod Ricard’s re-entry into American whiskey with its Smooth more...

Brown-Forman extends MSX TR logistics deal

Brown-Forman has extended its travel retail logistics contract with Macintyre more...

Actor Javier Bardem stars in Chivas campaign

Pernod Ricard-owned Scotch whisky brand Chivas Brothers has enlisted Hollywood more...

The Macallan unveils Taiwan boutique exclusive

Edrington-owned single malt Scotch whisky the Macallan has unveiled the first more...

Franklin and Sons enters 30th market

British tonic and mixer brand Franklin & Sons has claimed to “defy Brexit more...

Top 10 most investible Scotch brands of 2016

As Scotch whisky's value sales continue to soar, we round up the 10 more...

The week in pictures

A star-studded week for the spirits industry saw Grey Goose create cocktails more...

Stoli Group USA details exec appointments

Stoli Group USA has expanded its executive leadership team with a string of more...

Bacardi buys minority stake in Ilegal Mezcal

Bacardi has confirmed its acquisition of a minority stake in Ilegal Mezcal, but more...

Registration opens for TFWA Asia Pacific 2017

Delegates are now able to register for the upcoming TFWA Asia Pacific more...

Old Pulteney unveils Viking Line exclusive whisky

Wick-based distillery Old Pulteney has launched its first travel retail more...

Ardgowan recruits former Bruichladdich and Diageo directors

Planned lowland Ardgowan has appointed Bruichladdich's former marketing more...

Amber Beverage tours Fabrica de Tequilas Finos

After recently acquiring Fabrica de Tequilas Finos, Amber Beverage Group more...

Tito’s vodka ramps up US TR activity

Tito’s Handmade Vodka has launched a series of “high impact” activations more...

Heaven Hill 'diligently' hunts for acquisitions

Following its takeover of Deep Eddy Vodka in 2015, US spirits firm Heaven Hill more...

Pernod to roll out smart bottles 'in coming weeks'

Pernod Ricard will introduce 'connected' QR-coded bottles across its entire more...

Pernod lobbies against US border tax proposals

Pernod Ricard's CEO Alexandre Ricard has branded the proposed US border levy a more...