Tequila Partida launches in Canada
Lucas Bols-owned brand Tequila Partida has debuted in the Canadian market through a partnership with Breakthru Beverage Group.
The North American subsidiary of the Netherlands-based company, Lucas Bols USA & Canada, is facilitating the expansion.
Tequila Partida begins its Canadian rollout in British Columbia, supported by the brand’s national distribution partner and Canada’s ‘largest’ spirits broker, Breakthru Beverage Group.
Created by master tequilero José Valdez, the brand’s range includes Familia Blanco, Reposado, and Añejo, as well as Roble Fino Reposado finished in ex-Scotch whisky casks.
The Tequilas will be available in British Columbia starting in July, through an exclusive six-month partnership with two retailers.
Familia Blanco (CA$79.99/US$56), Añejo (CA$89.99/US$63), and Roble Fino Reposado (CA$169.99/US$120) are available exclusively from Angry Otter Liquor Stores.
Familia Reposado is exclusively available from BC Liquor Stores for the six months, retailing for CA$84.99 (US$60).
The expansion to Canada follows Tequila Partida’s growth in Africa, the Middle East, and Europe, where the brand debuted in the Benelux region last year.
Tequila Partida has been part of Lucas Bols’ portfolio since early 2022.
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