Fireball creates hightops with whiskey pouch
Sazerac-owned Fireball Cinnamon Whisky has released a pair of limited edition sneakers with a custom-built compartment designed to hold a Stash Flask.
The black and red hightops feature Fireball branding, including flame detailing. Under the tongue is a pocket that holds a lightweight, flexible, resealable 200ml pouch.
“Sneaker culture is all about being ready for what’s next – whether that’s chasing a drop or making memories with friends,” said Danny Suich, senior global brand director for Fireball. “That same hype around discovery and the element of surprise inspired the Stash Flask and our Sneaks. We’re celebrating the unplanned moments that turn a casual hang into something bigger, from backyard kickbacks to plans that go off script.”
The sneakers will be available from 9am CST on 24 July. To grab a pair, US-based Fireballs fan can enter via Flaviar at FireballSneaks.com.
Each pair of trainers and stash flask costs US$25 plus shipping.
The entry window is open for one hour before 50 winners are randomly selected and invited to complete their purchase.
As well as the trainers and flask, the bundle includes an extra pair of yellow laces and a drawstring shoe bag.
The Fireball Stash Flask is also available at select retailers nationwide for an RRP of US$3.99 per pouch. The pouch can be filled with either 21% ABV or 33% Fireball Cinnamon Whiskey.
Fireball recently asked fans to shave their heads to resemble rapper Pitbull to win a trip to Miami.
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