Cazcanes nets Reyes distribution deal
Tequila brand Cazcanes has partnered with Reyes Beverage Group to expand its distribution in six US markets.
Reyes Beverage Group will represent Cazcanes in Texas, Colorado, Arizona, Hawaii, Louisiana, and Oklahoma.
The brand said its sales are up by more than 50% year-over-year in these markets, with the partnership taking effect from 1 August.
Cazcanes CEO, Edwin Dolgopyat, said: “Cazcanes has always been built through strong partnerships, and we’re fortunate to work with incredible distributors across the country who share our commitment to long-term brand building, execution, and customer service.
“Reyes Beverage Group brings that same mindset, along with a clear vision for the future and the resources to support continued growth in key markets. With demand for craft additive-free Tequila continuing to grow, this partnership will allow us to better support our existing retail and hospitality partners while introducing Cazcanes to new consumers throughout these markets.
“Most importantly, it allows us to better serve the community that has supported us from the beginning, as well as those who value authenticity, craftsmanship, and quality above all else.”
Founded in 2015, Cazcanes’ range includes three blanco expressions, a reposado, an añejo, and an extra añejo. The brand is produced at Tequilera Tap (NOM 1614) in Amatitán, Jalisco, from lowland Blue Weber agave and volcanic spring water from Navichi Springs.
The brand also creates limited edition releases, such as its annual small-batch agave distillate, Nuestras Raíces. The second batch of this dropped last month, following its introduction in 2025. The inaugural batch reportedly sold out online within seven hours.
At the end of last year, Cazcanes welcomed former WhistlePig CEO Jeff Kozak as its president, who likened the brand’s status in Tequila to his former brand’s early days as a challenger in its category.
“When I first started at WhistlePig we were doing, like, US$1 million, and then when I left, we were at around US$100m in sales,” he told The Spirits Business. “It feels like a very similar path here, though Cazcanes is further along in that journey because it has a similar feeling where there’s a lot of room and a lot of runway to build a business.”
Chicago-headquartered Reyes Beverage Group will back Cazcanes with investment in market development, education and on-premise programming, as well as enhanced support for retailers, restaurants and hospitality partners.
In the past year, Reyes Beverage Group, the largest beer distributor in the US, has significantly expanded into wine and spirits. The company completed its deal to acquire 11 states from Republic National Distributing Company (RNDC) in June.
“We’re extremely excited to represent such a growing and super-premium spirits brand like Cazcanes Tequila in these key markets”, said Kyle Dean, president of spirits and wine for Reyes Beverage Group.
“Our teams are eager to hit the ground running to build this brand with elite execution and support the long-term growth of this category.”
Citing Nielsen data as of 20 May 2026, Cazcanes said it is one of the fastest-growing independent, additive-free Tequila brands in the US with an MSRP below US$90.
The latest SipSource forecast indicates agave spirits are set to stabilise in the US after a sharp slowdown in early 2026, with stronger performance in mid-tier price brackets.
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