The Spirits Business Store officially opens
Publisher Union Press has launched The Spirits Business Store, an e-commerce site to purchase spirits, apéritifs and more.
The launch is the latest evolution of The Spirits Business magazine, which has evolved over the last two decades from a leading international trade publication to a multifaceted platform delivering events, a podcast, and the globally renowned The Spirits Business Awards.
Ryan Graves, deputy managing director of The Spirits Business, explained: “Over the past few years, The Spirits Business has evolved far beyond its roots as a trade publication. Our ambition has always been to create the most effective platform for spirits brands to connect with both the industry and consumers alike.
“The launch of our PR agency last year enabled us to offer strategic communications, branding and marketing support alongside our editorial, advertising and events capabilities. Now, with the introduction of our e-commerce platform, we are completing that ecosystem by creating a seamless journey from storytelling and brand discovery through to purchase.
“This development allows brands to engage audiences, build awareness and drive sales within a single trusted environment. It reflects our commitment to innovation and our belief that the future of drinks media lies in delivering measurable commercial value for our partners, not just visibility.”
The Spirits Business Store will share product recommendations, including award-winning bottlings from The Global Spirits Masters Competitions blind-tasting series.
The Spirits Business editorial team will also be sharing their expertise with monthly recommendations on the shop site and the magazine’s website.
The store can be accessed from the homepage of The Spirits Business website.
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