Double Chicken Please team create Dirty Martini ice cream
New York cocktail bar Double Chicken Please is opening an ice cream shop that serves alcoholic flavours such as Dirty Martini.
Named Unnecessary, the shop will offer both alcoholic and non-alcoholic flavours. The starting lineup includes Matcha Grasshopper, Garibaldi and Dirty Martini.
The Dirty Martini is described as a ‘reimagination of one of the most famous savoury (and divisive) cocktails’, featuring olive, fennel, juniper, and dry vermouth.
Unnecessary will be located on 66 Delancey St in New York City next to Double Chicken Please. Said to be an extension of the cocktail bar’s business, the shop will open to the public from Friday 26 June.
Double Chicken Please is a dual-concept space with a front room called Free Range and a backroom titled The Coop. The Coop is known for its culinary-inspired cocktails such as Cold Pizza, Key Lime Pie and French Toast.
The name Unnecessary, which has the ‘un’ part crossed out in the shop’s logo, invites guests ‘to ask themselves what’s worth caring about’.
“Ice cream and cocktails are inherently not necessities, but for those who choose to indulge, the act of choosing – and what they choose – matters,” the bar said.
Co-founder GN Chan added: “Ever since I was in design school, I’ve found myself always asking the question: ‘Is this design necessary or unnecessary?’
“Ultimately, Unnecessary is about letting you – the customer – decide. What might be unnecessary to other people may feel very necessary to you at a particular moment.”
The space will also double as a listening lounge, with interiors from Scott Kester Design.
Chan and his partner at Double Chicken Please, Faye Chen, have co-founded Unnecessary with Frank Zheng. Ice cream chef Yu Lee, who is the founder of the Ninao Group in Taiwan, has also helped develop the concept.
Double Chicken Please was a top 10 finalist for Best US Cocktail Bar at the 2026 Spirited Awards but did not make the top four. It also placed 35th on this year’s The 50 Best Bars in North America list.
Last year, the bar celebrated its fifth anniversary by bringing back its Liquid Dinners concept.
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