Casamigos brings ‘Quarteritas’ to London pubs
The Diageo-owned Tequila and mezcal brand is offering frozen Tommy’s Margaritas in bespoke quarter pint glasses ‘designed for modern match days.’
Aimed squarely at football fans, Quarteritas are currently available at London pubs The Audley in Mayfair, The Blue Posts in Soho, Copeland Social in Peckham, The Draper’s Arms in Islington, Ellie’s Bar in Dalston, and The Knave of Clubs in Shoreditch, as well as Manchester’s House of Social.
The Quarterita glass was co-designed by TV presenter and food writer Laura Jackson, who said: “Hosting and bringing people together has always been at the heart of what I love to do, and the Quarterita felt like a really natural extension of that.
“It takes something familiar, the ritual of going for a pint while we watch the football – and gives it a fresh energy for how people are socialising now. Margaritas have become such a huge part of modern drinking culture, and this felt like the perfect way to celebrate that in a visually arresting way.”
Liam Loughran, general manager at The Audley, commented: “Matchday drinks are evolving; while pints remain a firm favourite, cocktails are increasingly becoming the perfect accompaniment to watching live sport – particularly during the summer months. Serves like Margaritas are an alternative to the traditional match day drink.
“With a summer of Football approaching, we’re delighted to be serving Quarteritas at The Audley Public House – there is nothing better than a margarita in the sun while watching the game unfold.”
Casamigos cited 2025 research by Kantar Group indicating that as much as 86% of Tequila’s value comes from on-trade sales.
Diageo – which acquired Casamigos from founders George Clooney, Rande Gerber and Mike Meldman for US$1 billion in 2017 – has described the 2026 Fifa men’s World Cup as a “critically important” moment.
The brand is the official Tequila partner of the tournament. The momentum has been marked by events and activations across North America, as well as a marketing campaign featuring actors Gabrielle Union and Keegan-Michael Key.
The Quarterita glass is available to purchase from online homewares store Glasette, priced at £24 (US$32) for two.
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