Zoe Saldaña and Dominique Ansel rep Grey Goose
Bacardi-owned Grey Goose vodka has unveiled a series of creative shorts featuring Oscar-winning actor Zoe Saldaña ahead of a collaboration with French pastry chef Dominique Ansel.
As part of an expanded partnership with Saldaña and the Grey Goose Hôtel world, the brand has launched a series of social-first films to capture ‘the beauty of savouring the moment’.
At the centre of the series is the Grey Goose Berry Rouge’s hero cocktail, the Rouge Royale, which pairs the flavoured vodka with lemonade, Brut Rosé wine, and soda water, topped with raspberries, blueberries, lemon, and mint.
“Working with Grey Goose over the years has been such a meaningful journey, especially coming off the Grey Goose Hôtel campaign, where everything was about savouring the moment. Berry Rouge feels like a natural extension of that,” said Saldaña.
“Being part of the brand’s first new flavour in over a decade feels incredibly special, and I love how it fits into those everyday moments. The Rouge Royale spritz has become a go-to.”
Saldaña takes on the role of pâtisserie curator in the series, engaging in a lighthearted conversation with Ansel.
Together, the pair explore the inspiration behind Berry Rouge Pâtisserie. The series sets the stage for an immersive experience at Ansel’s bakery in New York City on 5 June.
The event will feature Ansel’s exclusive berry confections, including a pavlova, a Berry Rouge ice cream sandwich, and a Berry Rouge-infused twist on his signature cronut.
The limited edition creations will be available from Dominique Ansel Bakery in New York City for the following six weeks.
Ansel said: “Berries have always inspired my creations, so partnering with Grey Goose as they released their new berry-flavoured expression was a natural fit. For the Pâtisserie, I wanted to create pastries that brought the bounty of ripe summer berries and the spirit of Berry Rouge to life.
“As I celebrate the 13th anniversary of the cronut, I have created a limited edition, Berry Rouge-inspired cronut alongside a seasonal pavlova, and a new Berry Rouge ice cream sandwich. As a pastry chef, sourcing the best ingredients and fresh fruits is key to developing many new innovations, so whether guests try these creations at the event or visit our Soho bakery during a summer Friday, I hope it feels like a fresh, unexpected way to experience berry season.”
DJ André Power will curate a soundtrack for the patisserie experience. Limited-edition merchandise will also be available.
Aleco Azqueta, vice-president of global marketing at Grey Goose, added: “With Grey Goose Berry Rouge, we saw an opportunity not just to expand our portfolio, but to create something people genuinely crave.
“Berry is one of the most exciting and on-trend cocktail flavours right now. We wanted to deliver it in a way that feels elevated, distinctive, and, above all, delicious.
“From our partnership with Zoe Saldaña, who brings a playful and personal lens as our ‘berry connoisseur’, to collaborating with Dominique Ansel to translate the flavour into patisserie, every detail is designed to spark connection and help consumers make time wait.”
Grey Goose Berry Rouge is available nationwide in the US, with an SRP of US$25.99.
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