West Highland Spirits unveils new look and RTDs
Scottish family-owned Levenbank Distillery has redesigned its West Highland Spirits range and launched its first ready-to-drink (RTD) line.
The relaunched range includes a new Highland cow logo as well as bottle designs and labels for the brand’s Scottish Dry Gin, Scottish Raspberry Gin and Triple Distilled Vodka.
The colour-coded design unifies Levenbank Distillery’s spirits range while making the differentiation between expressions clearer.
Each spirit is offered at 40% ABV and retails for £38 (US$51) for a 770ml bottle.
Euan MacEachern, head of production at West Highland Spirits, said: “We have gained real traction with these products and wanted to add to the premium feel, including greater warmth, style and standout.
“We live, breathe and work in a place where colours are rich all around us, whatever the Scottish seasons decide to throw at us, and we want to reflect that in the new range.”
Alongside the new identity, the brand has entered the RTD market with two 330ml serves at 5% ABV: lightly carbonated Raspberry gin with lemonade and Scottish Dry Gin & Tonic.
“The inspiration for the cans came from the success of our canned beers, which sell really well through the local and tourist markets, and in particular for the tens of thousands who walk the famous West Highland Way, which passes our doors,” MacEachern explained.
“We moved out of bottles and into cans exclusively in 2020 and saw our sales double overnight with the lighter weight and convenience of aluminium cans a clear winner.”
West Highland Spirits’ newly designed range is available in various on- and off-trade outlets throughout the UK, as well as directly from the distillery.
Levenbank Distillery, part of Loch Lomond Brewery, was opened last year near Dumbarton by the husband-and-wife team of Fiona and Euan MacEachern.
The distillery has begun producing three main styles of signature Lowland single malt whiskies. It utilises a variety of barley and yeast strains, including beer styles and speciality malts like crystal and chocolate malts, which are traditionally reserved for brewing.
The first single malts, along with a peated spirit, are expected to be released in 2030/31.
Earlier this year, Levenbank Distillery launched a crowdfunding campaign to raise £250,000 (US$340,000) to expand its distilling operations.
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