Mount Gay unveils capsule collection with Devereux
Rémy Cointreau-owned Mount Gay rum has partnered with golf brand Devereux to create a capsule collection designed for ‘today’s golfer’.
The premium collection seeks to unite centuries-old craftsmanship with ‘a contemporary rule-breaking approach to golf and leisure’.
It has been crafted to feel equally at home on the fairway or at the bar.
Paige Parness, global brand director, Mount Gay Rum, exclusively told The Spirits Business: “Golf today is about more than the game itself; it’s about the culture, the camaraderie and the experiences that happen around it.
“Devereux understands that shift in a way that feels incredibly authentic to us. This collection captures the spirit of modern golf while staying true to Mount Gay’s heritage of craftsmanship, adventure and connection.”
For the past three years, Mount Gay has been the official rum of select PGA tournaments across the US, including The Genesis Invitational, RBC Heritage Tournament, Travelers Championship, and The CJ Cup Byron Nelson.
“With our passionate history within the sailing community and an expanding footprint in the world of golf, partnering with Devereux feels like a natural next step for our connection to the golfing community,” Parness added.
“There is a mutual DNA surrounding the lifestyle and aesthetics of these two communities, and between Mount Gay and Devereux, we’re celebrating a shared respect for tradition while showing how Mount Gay Rum complements life’s moments – from the first tee to the 19th hole.”
The Mount Gay x Devereux Golf Course Collection features polos, T-shirts, hats, golf bags and more, drawing inspiration from Mount Gay’s 300-year history.
Rich reds, bright blues, and golden yellows seek to reflect Mount Gay’s heritage, which is rooted in St Lucy, Barbados.
Each piece has been crafted to work on the golf course, on a sailboat, or for an après moment.
Devereux Golf co-founder Robert Brunner said: “We wanted this collaboration to feel effortless – something that speaks to the golfer who values style, storytelling and individuality as much as performance.
“Mount Gay brought a level of heritage and character that elevated every detail of the collection, and together we created pieces that naturally move between sport, travel and social moments.
“While we come from different worlds, we have a shared vision of culture and innovation that resulted in a one-of-a-kind collection we know our community is going to love.”
The limited edition collection ranges in price from US$38 to US$154, and is available online www.devereuxgolf.com/collections/mount-gay-rum from today (18 May).
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