Stoli Vodka ups presence in French retail
Stoli Group’s flagship vodka brand has partnered with distributor Slaur Sardet to launch in the French grocery channel.
Since the partnership began on 15 April, La Martiniquaise-Bardinet group-owned Slaur Sardet has secured two major retail listings for the brand.
These listings further strengthen Slaur Sardet’s premium spirits distribution portfolio in France.
Under the new agreement, Stoli Vodka will be available in 500 E Leclerc stores and 100 Super U stores throughout France, with a recommended retail price of €17.95 (US$21).
The rollout places Stoli in a channel that remains both resilient and commercially appealing for premium spirits.
According to NielsenIQ, French gross merchandise sales (GMS) for the spirits category reached €468 million (US$547 million) in 2025, up 5.1% from 2024. This underscores the ongoing momentum in off-trade sales.
For Stoli Vodka, the new listings represent a significant step towards expanding visibility and availability in one of Europe’s key retail markets.
Formerly known as Stolichnaya, Soli is a premium vodka brand with more than 85 years of heritage.
Produced in Riga, Latvia, since 1954 and based on an original recipe from 1938, Stoli is crafted from high-quality European spirit and artesian water.
Last month, Stoli Group appointed Molinari Italia as the new distributor for Stoli and Elit vodkas and Cenote Tequila in Italy.
The vodka brand also recently secured new retail listings across Australia in collaboration with Amber Beverage Australia.
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