Stoli vodka expands Australian presence
Stoli Group’s flagship vodka brand has secured new retail listings across Australia in collaboration with Amber Beverage Australia.
As the brand’s Australian distributor, Amber Beverage is committed to disciplined execution, ensuring availability and fostering Stoli’s customer-focused growth in the market.
In December 2025, Stoli vodka’s 50ml bottles were listed across 292 Dan Murphy’s stores and 1,400 BWS stores nationwide in Australia.
In March 2026, Stoli’s premium 700ml format was also listed within the Local Liquors banner group, reaching 100 stores in New South Wales.
Stoli, formerly known as Stolichnaya, is a premium vodka with more than 85 years of heritage. It has been produced in Riga, Latvia, since 1954 and is based on an original recipe from 1938.
Amber Beverage Australia is implementing a strategy to enhance the brand’s presence across key national and regional accounts.
This involves establishing clear positioning, ensuring consistent product availability, and promoting a strong value perception in a competitive, price-sensitive market.
The company has indicated that it is refining Stoli’s local positioning while simultaneously expanding its overall portfolio.
In Italy, Stoli Group recently appointed Molinari Italia as the new distributor for Stoli and Elit vodkas, as well as Cenote Tequila.
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