Ojo de Tigre creates art contest for London Pride
Mezcal brand Ojo de Tigre has partnered with Pride in London to launch an art competition and is inviting LGBTQI+ creatives across the UK to take part.
Ojo de Tigre is an official drinks partner of Pride in London 2026.
The competition invites artists from the LGBTQI+ community to create an original work that captures the spirit of Pride alongside the ‘bold, expressive character’ of Ojo de Tigre.
Blythe Whittle, brand manager for Casa Lumbre at Mangrove Global, which distributes Ojo de Tigre in the UK, said: “This is about creating space for people to express themselves in a way that feels true to them. Pride is built on individuality and shared experience, and we wanted to reflect that by keeping the brief completely open and accessible.
“Ojo de Tigre is a brand with real heritage and a passion for self-expression, so partnering with Pride and inviting artists to interpret that spirit in their own way is a natural fit.”
Artists can use any medium and are encouraged to respond in a way that feels ‘personal, inclusive and authentic’.
Submissions are open until midnight on 16 May 2026.
A panel of judges from Pride, Mangrove Global and the wider creative community will select a shortlist of up to 20 artworks, which will be displayed throughout June at the Pride in London Community centre and pop-up shop.
Visitors to the exhibition will also be able to vote for a People’s Choice Award.
The overall winner will receive a cash prize.
Selected works will be auctioned on 25 June to raise funds for The Unity Fund.
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