Król I organic vodka arrives in UK
GB Brandz-owned Polish luxury organic vodka Król I has made its UK debut across both on-trade and off-trade channels.
Crafted at one of Poland’s longest-serving distilleries, the Old Distillery, Król vodka is made with organically farmed rye, is distilled five times, and is bottled at 40% ABV.
Król I’s arrival in the UK is supported by strong momentum in the vodka category. The launch coincides with a time when vodka is reportedly regaining popularity among both consumers and retailers.
The UK remains one of Europe’s largest vodka markets, with increasing demand for premium and super-premium brands as drinkers opt for higher-quality options over standard choices.
According to the brand, health-conscious lifestyles, cleaner flavour profiles, and versatility in low-ABV and lighter drinks are all contributing to vodka’s renewed relevance on both bar menus and retail shelves.
The story of Król I began behind a bar. The founders, father-and-son duo Suk and Rian Dhillon, were approached by a Mayfair venue requesting a vodka with true distinction.
At The Vodka Masters 2025, Król I vodka was awarded both a Master and a Taste Master medal.
The judges praised the vodka for its “citrus-forward, clean nose with subtle flinty and limestone notes,” describing it as “engaging yet understated.” They also highlighted its “creamy palate layered with honey, fudge, herbs, and citrus, culminating in a soft, luxurious finish that lingers with finesse.”
Król I is now available in the UK through Master of Malt (£49/US$67), Amathus, and Amazon, as well as Master of Malt Trade, The Whisky Exchange Trade, Amathus, and Best Wines.
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