First minister of Scotland cuts ribbon at Luss Distillery
John Swinney, first minister of Scotland, officially opened the Loch Lomond Group’s new multi-million-pound distillery and visitor experience yesterday (2 February).
The new Luss Distillery had a soft opening in late 2025.
During the visit, Swinney toured the site and reflected on Scotch whisky’s economic contributions and the project’s positive impact on the region.
Swinney said at the event: “It has been a pleasure to open the new Luss Distillery on the banks of Loch Lomond. The distillery and visitor centre not only adds to the quality of the tourism offering in Luss but also to Scotland’s international reputation as a world-class destination for visitors.
“This investment by the Loch Lomond Group is extremely welcome, particularly when there are serious challenges impacting the whisky sector, both at home and abroad.
“The spirits sector may be defined by its 170 export markets, its approximately £5.3 billion (US$7.25bn) contribution to the Scottish economy, and the thousands of jobs it sustains, but it is the history and stories behind it, like those told here, that capture people’s imagination and bring visitors from across the world.
“Telling the story of the history and quality of our produce and its importance to Scotland’s economy, like that at Luss Distillery, is a key priority of my government, and we will continue to do all we can to support this vital industry.”
Swinney unveiled a commemorative plaque at the site.
After the visit, Loch Lomond Group presented the first minister with a bottle of Loch Lomond 14-year-old Luss Exclusive Cask with personalised engraving.
The whisky is limited to 291 bottles and is available only at Luss Distillery.
The distillery
Luss Distillery, situated on the banks of Loch Lomond in the Scottish Highlands, is expected to welcome up to one million visitors during 2026. It opens daily between 10am and 5pm.
The new distillery is said to represent a significant commitment by the Loch Lomond Group to Scotland’s spirits industry, rural tourism, and long-term economic growth.
Additionally, Luss aims to create new employment opportunities and support the local community.
The contemporary distillery is designed to provide an immersive experience for whisky and gin enthusiasts, as well as those newly curious about Scotch whisky and premium spirits.
The purpose-built site, which features four buildings, is home to a working distillery, immersive discovery areas for whisky and gin, a dedicated tasting room, retail space, and a café with views of Loch Lomond.
Luss Distillery’s retail experience highlights the group’s broader portfolio, which includes Loch Lomond, Glen Scotia, and Littlemill single malts.
Colin Matthews, founder and CEO of Loch Lomond Group and council member of the Scotch Whisky Association, said at the ceremony: “Scotland is celebrated worldwide for its tourism, its exceptional Scotch whisky and spirits, and the natural beauty of places such as Loch Lomond and the Scottish Highlands. At Luss Distillery, we have brought these elements together to create a truly memorable destination.
“We have long held ambitions to open a destination like this here on the banks of Loch Lomond, and it is a real privilege to have the first minister mark this occasion with us as we look ahead to a busy spring and summer season.”
Matthews also took the opportunity to address the importance of the country’s spirits and appeal to lawmakers.
“Scotland’s spirits sector is facing challenging times, which makes continued investment more important than ever,” he explained. “As one of the largest independent distillers in Scotland, we remain steadfast in our commitment to quality, history, authenticity and innovation, and we will continue to play a prominent role in developing Scotch whisky and the wider spirits industry to ensure it remains relevant, exciting and appealing to modern consumers.
“We call on the first minister and colleagues across the political spectrum to continue their strong support for this great historic industry and the meaningful contribution it makes to Scotland and the wider UK.
“Every detail at Luss has been designed to celebrate the character of our spirits and the extraordinary landscape that inspires them, and we look forward to welcoming visitors throughout 2026.”
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