El Tequileño arrives in Thailand
Export partner Charter Brands has appointed Lucky Dragon Import Co and Inspirador Agave Spirits as distributors for El Tequileño in Thailand.
The two distributors will be responsible for introducing El Tequileño’s Tequila range to Thailand’s hospitality and retail sectors for the first time, as well as enhancing the spirit category’s profile in the market.
Tayla Wilson, account manager at Charter Brands, said: “Working with Lucky Dragon gives us the platform to introduce El Tequileño to Thailand with the right strategy and execution.
“Their expertise in the local market, combined with the brand’s authenticity and heritage, positions us to grow tequila awareness and establish El Tequileño as a leading premium option for Thai consumers.”
Lucky Dragon Import Co and Inspirador Agave Spirits were founded by Michael Fairweather, who is said to be driven by his deep passion for agave spirits and his commitment to introducing family-owned, additive-free brands to the Thai market.
Fairweather, director of both companies, said: “Together, we aim to elevate Tequila’s profile in Thailand, ensuring that El Tequileño becomes synonymous with quality, heritage, and sustainability in the market.
“El Tequileño is the preferred Tequila in the state of Jalisco – the birthplace of the spirit. This distinction underscores the brand’s credibility. If the people of Jalisco, who live at the very heart of agave culture, choose El Tequileño, then it represents the pinnacle of quality and tradition, and is a welcome beacon into Thailand and Southeast Asia.”
Charter Brands has established strategic distribution partnerships to expand El Tequileño’s presence worldwide.
The brand is now available in more than 40 markets, including Turks and Caicos, Croatia, Denmark, and Georgia.
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