Nemiroff De Luxe lands in New Zealand
Ukrainian brand Nemiroff has signed an exclusive distribution agreement with Hancocks to launch its flagship De Luxe vodka in New Zealand.
The partnership is part of the brand’s global expansion across the off-trade and on-trade sectors.
Yuriy Sorochynskiy, CEO at Nemiroff, commented: “Partnering with Hancocks is an important step in growing our presence in Asia Pacific. New Zealand is a sophisticated spirits market, and we see a clear opportunity for a premium, quality-driven vodka like Nemiroff De Luxe.
“Hancocks’ expertise and nationwide reach make them an ideal partner for us, and we are confident that together we will build a strong, long-term position in the country.”
With more than 70 years of industry expertise, Hancocks has established relationships with key retail groups, hospitality partners and independent outlets as a distributor for brands aiming for long-term, sustainable growth in New Zealand.
The distributor has already confirmed listings for Nemiroff in six New Zealand retail chains: Liquorland, Super Liquor, The Bottle, Liquor Centre, Thirsty Liquor, and Big Barrel.
Joe Jakicevich, owner and managing director at Hancocks, added: “We are proud to announce our partnership with Nemiroff Vodka as we launch the brand into the New Zealand market. At Hancocks, we take pride in curating and delivering some of the finest local and international beverage brands to New Zealand, and we are proud to add Nemiroff to our world-class spirits portfolio.
“As exclusive distributors with a nationwide sales force covering both on-premise and off-premise trade, Hancocks Family Merchants are dedicated to building and growing successful brands, adding value, and delivering superior customer service.
“Nemiroff is a distinguished Ukrainian vodka brand with over 150 years of heritage, renowned for its exceptional quality and global prestige. We look forward to working closely together to grow the Nemiroff brand in New Zealand and are excited to see local consumers discover and embrace Nemiroff Vodka.”
Last year in the UK, Nemiroff secured listings with Tesco and Waitrose.
The brand also partnered with Avolta to expand its presence in travel retail.
In Australia, the vodka teamed up with the Wallaroos national women’s rugby team and the Wallabies national men’s team.
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