Stoli Halapeño Pepper turns up the heat
Stoli Group has introduced a new flavoured vodka, Stoli Halapeño Pepper, designed for Bloody Mary cocktails.
The Halapeño Pepper vodka is the brand’s first to be produced and bottled in Louisiana, at Stoli Group-owned Louisiana Spirits, home of Bayou Rum.
According to Stoli, Halapeño Pepper is designed for consumers who want more from their spirits as a ‘statement pour’.
The natural, grain-based vodka is said to deliver approachable heat to the fast-growing spicy drinks scene, inspired by the region’s food culture.
Marina Troyanovskaya, chief marketing officer of Stoli Group, said: “With demand for spicy cocktails rising, and brunch culture, Stoli Halapeño Pepper was developed specifically to be the definitive spicy vodka for a next-level Bloody Mary.
“This is about giving people permission to get playful with flavour, the balanced heat profile makes it highly mixable for both bartenders and at-home cocktail enthusiasts.”
Rolling out globally, the flavoured vodka will be available in the US in one-litre bottles and internationally in 700ml and 500ml formats.
To support its launch, the company has partnered with American cocktail mixer brand Mr & Mrs T to execute a series of promotional initiatives, create value-added packs, and engage in social storytelling focused on Stoli Halapeño Bloody Mary, the brand’s signature cocktail.
Starting in January 2026, sets of Stoli Halapeño Pepper and Mr & Mrs T Original Bloody Mary Mix will be available across the US.
Last year, Stoli Group USA voluntarily filed for Chapter 11 bankruptcy following a two-month cyber attack.
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