Nemiroff expands in UK duty free with Avolta
Ukrainian vodka brand Nemiroff has partnered with Avolta across a network of UK airports and travel hubs.
The partnership kicked off last month, when Nemiroff’s flagship premium vodka, De Luxe, became available in Avolta’s World Duty Free stores at key UK airports.
The launch was supported by brand activations designed to engage international travellers.
Yuriy Sorochynskiy, CEO of Nemiroff, said: “The travel retail sector is a powerful showcase for international spirits brands. By partnering with Avolta, Nemiroff is not only expanding availability across strategic UK travel locations but also presenting our premium De Luxe expression to millions of international travellers. This reinforces our ambition to bring Ukrainian vodka craftsmanship to a global stage.”
Nemiroff’s listing with Avolta will span a wide network of airports and travel hubs, including Heathrow and London Gatwick terminals, Manchester, Aberdeen, Glasgow, Edinburgh, Stansted, Birmingham, Jersey, and the Eurotunnel.
Eve Fifer, commercial director of Avolta in the UK, stated: “Travel retail is about discovery, and we’re always looking to surprise travellers with new brands. Nemiroff embodies authenticity and quality craftsmanship, making it a great fit for our UK stores.”
To celebrate the beginning of the partnership, Nemiroff and Avolta will launch a special promotional offer. Club Avolta members who purchase Nemiroff De Luxe will have the opportunity to win tickets to an upcoming English Premier League match featuring one of Nemiroff’s partner clubs.
The activation underscores Nemiroff’s presence in English football through partnerships with Aston Villa, West Ham United, Everton, and Fulham FC.
The listing follows the vodka brand’s expansion in the UK market with listings with supermarkets Tesco and Waitrose.
Donna Carley, global account manager at Whyte & Mackay, Nemiroff’s exclusive UK distributor, added: “The Avolta partnership builds on Nemiroff’s strong retail growth and recent Tesco deal, expanding the brand into a highly visible channel. This move will accelerate consumer awareness and strengthen Nemiroff’s positioning as a premium international vodka.”
In May, Nemiroff partnered with distributor Gebr Heinemann to introduce its ultra-premium Lex expression in global travel retail.
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