Martha Stewart teams up with Dre and Snoop’s gin
Rappers Dr Dre and Snoop Dogg have enlisted Martha Stewart as a brand partner on Still G.I.N.
Stewart, an American lifestyle specialist, writer and television host, is a longtime friend of Snoop Dogg’s and will help to promote his gin brand while also creating signature cocktail recipes.
Stewart credits the founding duo for transforming her perspective on gin and is said to be a ‘late convert’ to the spirit. According to the brand, Still G.I.N’s mixability and drinkability showed her how versatile the spirit can be and this inspired her to ‘experiment extensively’ on developing recipes that cater across all seasons and occasions.
Stewart said: “I think gin has to have a superior flavour. It has to be smooth and not intrusive on your senses. Still G.I.N is so flavourful and so aromatic. It’s my go-to spirit now and I use it in cocktails where I might have used something else before. It’s just that versatile and good.”
Stewart and Snoop Dogg first linked up on her cooking show in 2008 and have formed a close friendship over the years since, also appearing in commercials together and collaborating on a cookbook, among other endeavours.
Stewart has already got stuck into her new role for the brand, creating her first signature recipe: Water Melly.
The cocktail is described as an ‘elevated take on gin and juice’ and is made with a blend of fresh watermelon juice, gin, lime juice, and cucumber bitters.
Stewart will reveal more recipes for the brand throughout the year, which cover various occasions; from outdoor settings to festive gatherings and intimate parties.
Dr Dre and Snoop Dogg launched Still G.I.N in October 2024, with the name a play on their classic tune Still D.R.E.
In February last year, the pair released a canned ready-to-drink range called Gin & Juice.
Watch Stewart reveal her first cocktail for the brand below:
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