Volcan de mi Tierra teams up with Formula One
Moët Hennessy-backed Volcan de mi Tierra has been announced as the official Tequila partner of Formula One (F1).
As part of Moët Hennessy’s parent company LVMH and Formula One’s 10-year agreement, Volcan de mi Tierra will be the championship’s official Tequila, marking a ‘significant’ milestone in the brand’s international expansion.
As the official partner of F1, the Tequila brand will reach a worldwide audience of more than 825 million people.
Volcan de mi Tierra’s first appearance in the world of Formula One was as the official Tequila partner of the Las Vegas Grand Prix in 2023 and 2024.
This year, Volcan will significantly expand its presence across F1-operated hospitality spaces, including the F1 Paddock Club, throughout the remainder of the 2025 season.
Emily Prazer, chief commercial officer of Formula One, said: “Formula One has always been a symbol of prestige and excellence. We’re thrilled to welcome Volcan de mi Tierra as the official Tequila of F1. When the brand first partnered with the Las Vegas Grand Prix, it was clear that they shared Formula One’s vision for innovation, craftsmanship and sophistication.
“We are excited to build on the success of the recent years and take this collaboration to the next level.”
Inspired by the Gallardo family’s message that ‘Tequila should taste like Tequila,’ the brand’s premium portfolio features blanco, reposado, cristalino, Blanco Tahona (B.T), and Xtra Assemblage (X.A).
Santiago Cortina Gallardo, CEO and co-founder of Volcan de mi Tierra, commented: “We are delighted to witness Volcan de mi Tierra reach the global stage with Formula One. Our brands champion those who rise to every challenge, push past their limits, and embrace their inner fire.
“Tequila lovers and motorsport enthusiasts demand the best – and that’s exactly what they get with Volcan de mi Tierra.”
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