Jameson RTD makes return
Pernod Ricard-owned Jameson Irish Whiskey has reintroduced its ginger and lime canned cocktail to the UK in a larger format.
The ready-to-drink (RTD) Jameson, Ginger & Lime now comes in 330ml cans, having initially launched in the UK in a 250ml format in 2017.
Pernod Ricard believes the relaunched RTDs will see a lift through Jameson’s partnership with the English Football League (EFL), which the brand has in place for the 2026-2027 season.
The partnership has reportedly seen the Irish whiskey brand grow in popularity with 19-24 year olds, who are cited as a key consumption base for RTDs.
Ian Peart, commercial director for Pernod Ricard UK, said: “The RTD market is rapidly expanding in the UK and Jameson continues to inspire consumers by engaging them through their passion points, the number one being football.
“This means showing up for fans in a way that makes their match day experience smoother, with great drinks, prizes, collaborations and content that resonates. The new larger 330ml format will make it even easier to enjoy a smooth Jameson Irish Whiskey both at home or away.”
As the EFL’s official whiskey sponsor, the brand will carry out sampling activities for the cans on the Jameson bus close to highly anticipated EFL matches, including finals.
The cans will also be available in select EFL stadiums across the country throughout the season.
The cans sit at 6% ABV and are available for £2.39 (US$3,20) in the UK at Tesco, Co-op, Morrisons and Waitrose, as well as at wholesalers including Bestway and Dhamecha.
Citing Nielsen data for the year to 6 September 2025, Pernod Ricard noted RTDs are the top value-gaining category in the UK’s on-trade, with the segment witnessing 13% growth. Additionally, pre-mixed whiskey drinks are increasing sales value by £3.5 million (US$4.6m).
Increasingly, global whisky brands are tapping into the segment with their own RTDs.
Jameson also has a football partnership in the US with Major League Soccer, and over the summer, the brand revamped the design of its original green bottle and released a trio of football jerseys for the UEFA Women’s Euro 2025 tournament.
Related news
