Auténtico Nativo expands US distribution
Panamanian rum brand Auténtico Nativo has partnered with distributor MISA Imports to accelerate growth in the US.
As part of the plan, Auténtico Nativo will reveal a new visual identity in the US in 2026. The new look was first revealed at Bar Convent Berlin (BCB) this month. The refresh spotlights the brand’s DNA while aiming to elevate shelf presence and reinforce its premium positioning.
The brand is currently distributed in California, Arizona, Colorado, Georgia, New York, Texas, Washington, and Wisconsin.
“This milestone underscores Auténtico Nativo’s momentum in one of the world’s most competitive markets,” said Ricardo Gonzalez, the brand’s co-founder. “The MISA Imports team has been instrumental in opening doors, elevating commercial execution, and ensuring consistent availability for our trade partners and consumers.”
Auténtico Nativo Rum showcased its range at two events to enhance its presence in Europe in September.
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