Yellowstone debuts bottled Bourbon cocktails
Kentucky distillery Limestone Branch has launched a range of ready-to-serve (RTS) Bourbon-based cocktails for its Yellowstone brand.
The line-up features three modern twists on classic cocktails: Gold Rush, Old Fashioned and Espresso.
The brand’s move into the RTS market taps into convenience trends and harnesses modern flavours to appeal to today’s whiskey drinkers.
Yellowstone Bourbon is overseen by Limestone Branch Distillery’s master distiller, Stephen Beam.
Beam said of the brand’s first RTS cocktails: “We created Yellowstone Cocktails to bring the rich character of our Bourbon into flavourful, ready-to-serve formats that fit into the on-the-go lifestyle of today’s consumer.
“Each expression is designed to highlight the depth and versatility of our whiskey, and offers an effortless way to enjoy a quality cocktail wherever the moment takes you.”
Gold Rush is said to bring a rush of fig honey and lemon together with Yellowstone’s Bourbon. The serve balances fig honey’s sweetness with fresh lemon. It has an ABV of 25% and an RRP of US$24.99.
The Old Fashioned then combines blood oranges, bitters and cherry with Bourbon. Blood orange’s tang contrasts with the bitters, while a cherry finish is described as bringing ‘a touch of sweetness and depth’. It has an ABV of 35% and an RRP of $24.99.
Lastly, Espresso provides a ‘perfect kick’ of coffee with vanilla, raisin and a Bourbon base. The brand dubs it as a ‘bold, indulgent treat for coffee lovers’. It has an ABV of 25% and an RRP of US$24.99.
Each cocktail comes in a sharable 750ml bottle, which equates to six standard cocktails.
Spirits-based, ready-to-drink (RTD) products are predicted to grow by a compound annual growth rate (CAGR) of 6% in the US from 2023 to 2028, according to IWSR forecasts.
Yellowstone’s cocktail bottles are light and spill proof, and also fully recyclable and reusable. They are available at select retailers nationwide in the US.
Back in 2018, Yellowstone partnered with the National Parks Conservation Association (NPCA) to protect the US’s public lands, which has so far raised US$1 million to protect the nation’s national parks.
Beam added: “As a company, we are proud of our ongoing commitment to sustainability and our partnership with the NPCA.
“We believe in protecting the lands that inspired our brand, and with the launch of Yellowstone Cocktails, we aim to continue that commitment by offering a product that allows people to enjoy our bourbon in a convenient and eco-conscious way.”
Earlier this year, Luxco-owned Limestone upped its single malt exports to the US and Europe by 22% following the ruling that the American single malt whiskey category would receive an official definition.
Last year, the distillery opened a tasting room and launched a rum-finished Bourbon.
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