Von Payne brings early Halloween to UK
Blackcurrant-infused American whiskey brand Von Payne will host takeovers at Coyote Ugly Saloon’s UK bars this month.
The UK tour includes Halloween-themed events in Cardiff, Liverpool, and London’s Camden, as well as an Ozzy Osbourne-themed takeover in Birmingham.
The events promise nights filled with “bold whiskey, sexy costumes, and a badass vibe that’ll make you want to embrace your alter ego like never before.”
In Cardiff (20 August), Liverpool (22 August), and Camden (26 August), attendees will be encouraged to embrace their sexiest alter ego. The person wearing the best Halloween costume will be rewarded with a complimentary Von Payne cocktail.
A free cocktail is also up for grabs in Birmingham on 24 August for the best Ozzy Osbourne-inspired look.
Shawn Harlan, the whiskey brand’s vice president of sales and marketing, said: “At Von Payne Whiskey, we encourage everyone to unleash their alter ego. This is your chance to step into a new persona and own it. Halloween is about boldness, power, and having fun, and we’re here to make sure your night is nothing short of unforgettable.”
Von Payne’s portfolio includes Black, a blended whiskey infused with natural blackcurrant, and Reserve, an unflavoured, cask strength Bourbon. The bottles are topped with a gargoyle pour spout, intended to highlight the brand’s ‘daring and unapologetic’ identity.
Coyote Ugly Saloon was founded in New York City in 1993 and has more than 20 sites worldwide.
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