Funkin sponsors Bar Group of the Year award
Cocktail ingredients maker Funkin will be the official sponsor of the Bar Group/Operator of the Year award at The Spirits Business Awards 2025.
Bar Group/Operator of the Year is a new award category, introduced for 2025.
Shannon Kendall, head of trade marketing at Funkin, said: “Funkin are incredibly proud to sponsor the Bar Group/Operator of the Year category at the coveted Spirits Business Awards.
“As a purée brand that helped to grow the cocktail market by making mixology more accessible to bartenders nationwide, this partnership signifies our ongoing commitment to keep hospitality at the very heart of our business.
“The Bar Group/Operator of the Year award is especially fitting for Funkin, as group retailers have been a core driver of the cocktail volume boom in the UK.
“Through awards season and beyond, Funkin remains focused on supporting these retailers and their teams.
“Ultimately, we would not be where we are as a business today without the hospitality industry. Sponsoring this award is one of many ways we as a brand wish to celebrate that.”
The Spirits Business Awards was established in 2019 to celebrate excellence across the global spirits industry. It has since grown into an unmissable annual event, gaining global recognition.
The awards ceremony will return to The Underglobe Theatre in London on 13 November, where English comedian Rob Beckett will announce the winners.
Last year, more than 320 guests gathered at the venue, where Strictly Come Dancing host Claudia Winkleman revealed the 2024 winners.
Entries are closed, but sponsorship opportunities – including house pouring on the night – are available. Contact Ryan Graves, Richard Cochrane or Rhiannon Morris for details.
You can read all about last year’s winners online.
Click the video below to watch the highlights from the 2024 awards ceremony.
Related news
London City Bond sponsors SB Awards after-party
