Cactus Jack’s rebrands for 20th anniversary
Fortitude Spirits Group has unveiled a new look for Cactus Jack’s to mark the sour schnapps brand’s 20th anniversary.
Produced in Middlesbrough, England, Cactus Jack’s has sold more than 25 million bottles since launching in 2005.
To mark two decades of ‘sparking memories and spontaneous moments’, the brand has relaunched with a new character-led design built to attract Gen Z drinkers, along with two new limited edition sour flavours.
The new flavours – Pucker Peach and Twisted Strawberry & Lime – join the brand’s existing range, which includes Wicked Green Apple, Electric Blue Raspberry, Red Cherry Rebel and Cola Kick.
Offered at 15% ABV, Cactus Jack’s taps into the lower-ABV space, designed for early evening celebrations.
To accompany the relaunch, the brand has amped up its presence on social media, including on TikTok and partnering with influencers to target student and nightlife audiences. Additionally, Cactus Jack’s is enhancing its marketing in key student cities, offering sampling kits and events.
The brand will participate in various trade shows and enhance its presence at Bestway, Booker, United Wholesale Scotland, Parfetts and Deebee’s to increase demand among buyers and operators.
Adnan Siddiqui, category manager of spirits at Bestway Wholesale, commented: “We’re thrilled to see the bold new look of Cactus Jack’s hitting shelves at Best Buy. The refreshed labels are eye-catching and full of attitude, perfect for grabbing attention and driving sales. It’s a great step forward for the brand.”
Cactus Jack’s is now available through major wholesalers and directly from Fortitude Drinks UK in 700ml and 500ml bottles.
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