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Bladnoch names new French distributor

Scottish whisky distillery Bladnoch has signed a three-year distribution deal with Maison Villevert to accelerate the brand’s growth in France.

Bladnoch Samsara
In partnership with Maison Villevert, Bladnoch hopes to expand its presence across France

Dr Nick Savage, master distiller at Bladnoch, commented on the new partnership: “Our proposition to create a bold Galloway spirit with a proud heritage is unique to our distillery. As a result, demand for Bladnoch has grown at pace in recent years, not only in the UK but increasingly in France.

“Our partnership with Maison Villevert marks the next step in our vision for growth in this important market, helping us to reach more whisky enthusiasts in France with our signature Lowland Scotch whisky style and ‘taste-first’ approach to whisky making.”

Bladnoch will collaborate with Cognac-based Maison Villevert to expand the Lowland distillery’s core portfolio into new markets and accounts across France.

Yannick Perezzan, commercial director at Maison Villevert, said: “Maison Villevert and Bladnoch share strong common values rooted in independence, authenticity, and a deep respect for heritage and craftsmanship.

“Maison Villevert will develop the Bladnoch brand in France by leveraging our tailored distribution model across the premium retail network and on-trade. Thanks to its strong market expertise, premium positioning and storytelling-driven approach, we aim to elevate Bladnoch’s visibility, build emotional connections with consumers, and establish it as a key reference in the single malt whisky category in France.”

Founded in 1817, Bladnoch faced more than 20 years of uncertainty until Australian businessman David Prior purchased the distillery in 2015.

Following the relaunch of the brand just a year later, the distillery’s whiskies are now available in more than 45 markets worldwide, including the UK, the US, Australia, France, and Taiwan.

The partnership with Maison Villevert on the French market was established in March 2025.

In February 2024, London-based Enotria & Coe was appointed as the UK distributor of Bladnoch. In the same month, the distillery announced that Twenty20 Beverages would serve as the brand’s distributor in the US.

Last month, Bladnoch released The Wave II as the second expression in its limited edition Wave Master Distiller’s Collection.

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