Nusa Caña strengthens UK presence
Indonesian rum brand Nusa Caña has boosted its UK presence through a distribution partnership with Stock Spirits.
Nusa Caña has partnered with Stock Spirits to expand its international distribution, starting with the UK in the coming weeks.
The brand is available in more than 20 countries, including the US through Mexcor International.
Nusa Caña made its debut in Bali in 2016 and is the second biggest-selling rum brand in Indonesia. It is also the fifth top-selling rum brand in Greece, which has become a major market for the brand over the last four years.
The new Nusa Caña Coconut Island Rum will be distributed in the UK through The Drinks Company, which was acquired by Stock Spirits in April 2025.
It is hoped that the brand will replicate the success of Stock Spirits-owned Sierra Tequila in the UK, where it is the category leader in the off-trade.
Global brand ambassador Dré Masso led the development of the brand’s new coconut-flavoured rum, which has been blended and infused with all-natural young coconut flavours.
The resulting liquid is said to have an exotic coconut taste that is well-suited to tropical cocktails and long drinks.
Nusa Caña has recently undergone a brand refresh to enhance the story behind the rum and reflect the essence and lifestyle of Bali, the brand’s spiritual home.
With a new website and fresh new brand assets, Nusa Caña aims to appeal to a younger demographic looking for an innovative rum with an authentic origin story. The brand hopes to attract drinkers through its links to Bali, one of the world’s most popular holiday destinations, and through Indonesia’s rich heritage of native sugarcane and exotic spices.
Co-founder and managing director Marc Rodrigues said: “We’re incredibly excited about our partnership with Stock Spirits and the opportunity it brings for the brand to grow in the UK as well as globally.
“We created Nusa Caña to bring the bold spirit of Indonesia’s forgotten rum back to life, weaving the duality of tradition and adventure, and we’re looking forward to seeing sales in the UK grow in line with our successes in other areas of the world.”
The Nusa Caña range includes four rums: Tropical Island Rum, Spiced Rum, Dark Rum and the new Coconut Island Rum.
For enquiries about the brand, contact marc@nusacana.com.
Related news
